A History of Traditional Values and Service
In the beginning
In 1921, George B. Robertson, a native of Chesterfield, NH, founded Cheshire Oil Company and began a tradition that, almost 90 years later, remains one of the few family-owned and operated businesses in the Monadnock region.
With automobiles becoming more commonplace, Cheshire Oil began as a number of gasoline stations. Primitive gas pump structures dotted roadsides with the promise of fuel at your fingertips, or service if you needed it. A 1927 Texaco Gasoline ad for Cheshire Oil reads, “Drive right up to this pump for Texaco Gasoline…the volatile gas. The pump tells you where to come for the most mileage per gallon. And where to come for good service.”
After World War II, homeowners turned from coal to dependable, safe, efficient oil heat. Robertson saw the future and Cheshire Oil began delivering home heating fuel to customers who already trusted their good name. Since that time, Cheshire Oil’s home heating businesses in Keene and Claremont have expanded to include air conditioning and commercial refrigeration installation and maintenance.
The company grows
In the mid-80s, T-Bird Mini-Marts began to spring up across southern New Hampshire and Vermont, beginning with the flagship store in Antrim, NH. At first these convenience stores offered self-serve gasoline and a wide array of snacks and beverages. Today T-Bird Mini-Marts keep pace with today’s families and busy lifestyles. Five locations host fast-food franchises with Dunkin Donuts. Many stores offer full-service delis, soda fountains, coffee bars, and fresh foods to satisfy people’s needs for food on-the-go. Filling up the car and keeping it clean gets easier with each passing year at T-Bird. We offer pay-at-the-pump service, ATMs, automatic and self-serve car washes. We also have a laundromat at our T-Bird in North Swanzey, NH.
Cheshire Oil delivers the same exceptional service today as then
Today over 200 employees are part of Cheshire Oil’s extended family, making it one of the largest businesses in Keene. Cheshire Oil is a family tradition that has spanned four generations, and its earnest principles remain the same: exceptional value, neighborly service, and ultimate accountability to its customers and community.